In today's world, it is more important than ever to be able to capture someone's attention in a split second. With all the distractions of social media, phones, and notifications, there is an ongoing battle to get someone to interact with your brand. 

Therefore, it is essential to talk about the customer and not yourself when you are first introducing your brand.   

It is important to focus on what your customer wants and needs, and to make them feel enthused and inspired by your message. 

This is the best way to get them to take the next step and give you their email address in exchange for something.   

So how can you get email addresses? 

First, you want to offer something free. 

This could be a PDF, ebook, cheat sheet, planner, or daily inspiration.

This free thing should be digital and easy to access, and it should be hosted on your website on your homepage, menu bar, blog post, and store.

It should also be offered on your social media bio and posts.

When someone visits your page, the free thing should be the main focus and should be above the fold on a mobile device.

This way, it is the first thing that customers see when they visit your page.

After you have the email address then you can follow up and offer your products and tell more about your story and the mission you seek to serve.

Happy Emailing

Caleb